Reebok Easytone claims are set to skyrocket following Wednesdays ruling by the FTC that their adverts were misleading. Reebok were asked to back up their claims that Reebok Easytone shoes reach the parts other shoes don’t reach, and they were not able to provide sufficient evidence to back up their claims of 28% more muscle activation in the buttocks, 11% in the thighs and 11% in the calves is possible in the shoes.
The Federal Trade Commission (FTC) decision led to Reebok agreeing to a $25 million dollars settlement, with the funds available for refunds to customers who feel that they have been misled by the Reebok Easytone adverts. Reebok Easytone claims are possible through the FTC directly or through a court-approved class action lawsuit.
The adverts became an instant hit for their risqué style, flaunting copious amounts of finely-toned flesh, with camera angles focusing on bottoms and thighs, with the primetime campaign certainly having a big impact on viewers. Whilst the adverts were visually stunning and a big hit, the FTC ruled that without concrete evidence to back up the claims, they were in breach of advertising regulations. Reebok has since withdrawn the adverts.
The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.
according to the FTC website. The FTC also announce that …
The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes
Whilst Reebok may have been a little over the top with its claims, the company message apparently has not changed. According to Reebok’s Daniel Sarro “Settling does not mean we agree with the FTC’s allegations; we do not. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products”
Unfortunately, whilst that may well be the case it looks unlikely that without solid evidence that their toning shoes work, that they will top the sales lists again, certainly not without some serious hard science to back up their shoes.
If you feel cheated by Reebok and want a refund, Reebok Easytone claims can be made by filling out an application form on the following link: https://cert.gardencitygroup.com/rbk/fs/ftc-1